If you are planning to attend a trade fair or exhibition then most probably you must be aware of the importance of trade shows and why exhibitors attend trade shows. Most probably, you must also know the benefits of taking part in trade show booth design companies such as getting new opportunities, knowing industry innovations, enhancing brand visibility, making connections, and a lot more.
But if you are attending a trade fair as an exhibitor then you must know that it will be a hectic and tiring job that needs a lot of preparation. And you would be able to enjoy the show and leave an impact on visitors, only if you do everything right. Planning and executing things rightly will allow you to reap the benefits of a successful booth all year long.
You cannot just simply show up in a trade show unprepared as an exhibitor. So, it’s essential to take time to plan, train your staff, create marketing strategies and arrange booth displays and materials. To help handle all of this, we’ve prepared a complete guide for trade show exhibitors along with tips and checklist points.
This guide will totally help you to kick off your exhibition journey, especially if it’s your first time!
To start your preparation for the event, you need to plan and perform the following tasks:
- Ensure that you’re registered for the event
- Make your event strategy and set specific goals
- Decide on the products or services that you’ll highlight at the show
- Plan on any deal or offer that you need to promote your product
- Create a budget for the stand, marketing, accommodations, meals, transport, and staff salary
- Get in touch with an exhibition stand fabrication and design your stand
- Make all necessary reservations for flights, hotels, and accessories such as speakers, screens
- Impart training to employees
To ensure you’re making the most of this opportunity, you would want to be as thorough as possible. Buy yourself enough time to perform all the mentioned tasks. This will ensure that everything goes smoothly and visitors get the best first impression of your business.
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You might have already decided on your sales goals and targets but it’s significant to plan out your marketing goals to achieve your sales goals.
Your trade show marketing goals must include the following activities:
- Analysis of costs, leads, and conversions from past shows
- Audience research
- Creating marketing material and promotional items
- Doing social media campaigns
- Making networking efforts
Well, these points are enough to reach out to potential clients before and during the show. If you prepare well then there would be people who would simply come to see you there because of the hype you created before the show.
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Tips for During the Show and After
Here are a few more tips to ensure that you make the most out of any expo or convention
- Interact with every visitor moving towards your stand, even if it’s just a hello
- Have genuine conversations to build warm relationships based on trust, not sales
- Focus more on branding rather than selling
- Attract visitors with a strong presence and live demonstration
- Use attractive visuals to draw people in
- Try to connect with prospects on various social media platforms
These points will definitely help you to have a successful show and achieve all your goals but you must not stop your efforts at the end of the event. Always keep in mind to follow up with your generated leads afterward, as this is one of the most important factors that turn potential clients into actual customers that you met during the event.