Exhibitors spend a lot of fortune while exhibiting at trade shows and business exhibitions. Not only this, they prepare for months for a single event and put in ample effort. Still, there are many small mistakes that can ruin exhibitors’ hard work in a second. No matter how rigorously companies plan and work, participating in trade shows is such a big event for every organization that they are likely to miss or forget one thing or the other.
Even the most experienced trade show exhibitors can be prone to these mistakes while attending a show. Often these small mistakes go unnoticed by exhibitors but could lead to a huge disaster. To save the hard work of exhibitors and make them have an amazing event, we have mentioned some common mistakes that go unnoticed by exhibitors but are noticed by the visitors. Along with this, we are providing the preventions you can take to save yourself from these mistakes.
Extremely Small Exhibit Spaces
At times due to financial obligations or many other reasons exhibitors could end up using a small exhibit. This might be the common thought process of exhibitors that this would go unnoticed by attendees. Sadly, this is not the case. Visitors are more tend to move towards exhibition stands having more space also large trade show booths tend to get more foot traffic.
Well, sometimes having a small space is something you are unable to help. So, why not make your smaller space attractive. If you have a small booth space then it is advisable to use eye-catchy add-ons for your exhibit space. Something that will make people move towards your space and spend some time at your exhibit.
Using Outdated Exhibit
If you have been exhibiting for years and use the same trade show booth every time without making any changes to it, then this could be your biggest mistake. Your custom trade show booth might have given you immense success for the first few years but this won’t be the case later on. People hunt for something new and unique every time they attend any trade fair or business exhibition. Using the same old exhibition stand without making any customizations to it will defiantly create a problem for you.
One solution is to customize your exhibition stand with the help of a professional trade show booth contractor. At times some clever additions and subtractions are helpful to give new look to a thing without a complete rebuild.
Another option is to use a rental trade show booth for your important event. Rentals are relatively cheaper than custom stands and are a good choice for exhibitors with budget constraints. This will help you have a modern-looking exhibit that will represent your brand with a new and refreshing look.
No effective pre-show marketing
This is the most common mistake made by the exhibitors as they think that they will put all the efforts only during the events. Little did they know that making noise before the actual event will make people excited for the event. People tend to get excited about things they hear a lot. Hence, pre-show marketing is a must to ensure the success of your event.
You can use effective pre-marketing techniques to let people know where to find you during the event. Also, this will make people come to see what the buzz was all about which will enhance the traffic at your exhibit. You can use social media along with print media to make noise and create hype.
Contact icatchers to have a Stunning Exhibition Stand
icatchers is a big name in the trade show booth building industry and is widely known to offer stunning and cost-effective trade show booths. We have a wide range of trade show booths to suit your requirements and budget. All you need to do is tell us about your requirements and booth specifications and we will assist you throughout your exhibiting journey. Contact us today and stand out from the crowd of exhibitors with our eye-catchy trade show booths